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Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research papers

Distribution of animal medicines in the ECC

The European Commission has not yet produced any draft Directive relating to Distribution of Veterinary Medicines. The author intend to divide his paper into 3 sections: A. Definition and scope of market for veterinary medicines in Western Europe; B....

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: David J.S. Miller
November 24, 1976
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Citation

Miller, D. J. (1976a, November 24). Distribution of animal medicines in the ECC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-of-animal-medicines-in-the-ecc


Research papers

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-french-


Research papers

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Uwe Johannsen, Claus Merbold
June 15, 1972
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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research papers

The distributor: Partner or customer?

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-


Research papers

Distribution-radar

A frequent problem in marketing research is how to collect information on the consumers of a product, which has a small market share. If a product is used by 5 out of 100 housewives one will need 4.000 interviews to reach a sample of 200 users. Many...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Olle Steiner
November 1, 1969
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Citation

Steiner, O. (1969a, November 01). Distribution-radar. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-radar


Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969
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Citation

Rogers, A. (1969a, November 01). Planning and implementing distribution policies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-and-implementing-distribution-policies


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product